Lighthouse Strategy · Marketing, Inc.

Pillar 3 · Confidential

Signal by Lighthouse

Own the demand that buys itself.

DTC, Google, and Meta are your escape from marketplace dependency. Signal is the productized launch-and-growth engine that builds your owned-demand infrastructure — brand, site, search, and paid social — so buyers find you on channels the algorithm can't rent back to you at a higher price next quarter.

Why owned demand

Marketplaces charge rent. Owned channels don't.

Every DTC brand hits the same wall: your Amazon and TikTok Shop revenue moves the day the platform changes its rules. Fees drift up, algorithm windows shrink, and the audience you thought was yours turns out to be the platform's — rented back to you one impression at a time.

Signal builds the layer they can't take away: a converting site, an organic footprint the AI search engines cite, and paid channels tuned for owned first-party audiences. The compounding math flips — every dollar spent adds to an asset you keep, not a placement you rent.

For Lighthouse clients already running Velocity on Amazon or Amplification off-Amazon, Signal closes the loop: the traffic that hits your site becomes the audience you retarget forever — outside the marketplace's cost curve.

Marketplace CAC vs. owned-channel CAC

Marketplace CAC (rented) Owned CAC (flat) Blended CAC w/ Signal

The four tiers

One system. Four commitments.

Signal deploys in one of four shapes depending on where you are — full launch, ongoing growth, foundation-only, or ads-only rescue. Every tier is priced as a productized bundle so you know exactly what you're buying. Click a tier for the full inclusion list.

The beginner meal

Signal First Light — the 90-day proof.

A fixed-price entry designed to give a brand real signal before they commit to a retainer. Two audits, a landing page they keep, and a 30-day tactical roadmap you can execute in-house or hand back to us.

Signal First Light · 90 days · fixed price

See what owned demand actually looks like — before you commit.

Most brands overspend on a retainer before they know what their own funnel is missing. First Light closes that gap: two rigorous audits (traditional SEO and AI-search readiness), one conversion-focused landing page, and a 30-day roadmap ranked by revenue impact. If we can't defend real upside, you don't need Signal Grow.

Website + SEO Audit GEO / AEO Audit 1 Landing Page 30-day tactical roadmap

Fixed price

$3,900

one-time · 90 days

Value $7,150 — save $3,250 (45%)

Build your scope

Bundles + à-la-carte rate card.

Start from a tier bundle or build à la carte. Toggle Partner Tier to apply the 20% active-retainer discount across every line, then carry the scope into your discovery request below.

Pricing tier:

Partner Tier applies automatically for active Velocity, Amplification, or Signal retainer clients.

0 items

App subscriptions, theme licenses, hosting, domains, and ad spend are paid directly by the client. Client provides product photography, copy, and brand assets unless purchased as add-ons. Retainer engagements have a 3-month minimum.

Where this fits

Pillar 3 of the Lighthouse model.

The natural upsell for Velocity and Amplification clients.

Signal is one of three productized services in the Lighthouse operating model. Amazon-focused clients run Velocity for marketplace dominance and Amplification for off-Amazon traffic. Signal completes the loop by giving them owned demand outside Amazon — a converting site, organic footprint, and paid channels the marketplace can't take away. Active retainer clients across any pillar unlock Partner Tier — 20% off every Signal line item.

Pillar 1

Velocity by Lighthouse

Marketplace Dominance — the tiered launch system for Amazon and multi-channel CPG.

Pillar 2

The Amplification Network

Off-Amazon traffic generation — UGC, influencer, and deal syndication driving external audiences to your listing.

Pillar 3 · this service

Signal by Lighthouse

Owned-demand infrastructure — DTC site, SEO/GEO, Google, and Meta so buyers find you on channels you own.

See the full three-pillar model at lighthouse-strategy.io.

Start your discovery

Submit your scoping request.

Tell us about your brand and where you want Signal to focus. The more you share — current site, ad spend, brand assets, goals — the faster we can scope, price, and schedule. There's no call to book; this form starts the engagement.

About you

Full name *

Company / brand *

Email *

Phone (optional)

Website / storefront link *

Your current stack

Ecommerce platform

Monthly ad spend (Google + Meta)

Existing Lighthouse engagements

Brand guidelines exist?

Your scope

Selected items (from the builder above)

No items selected yet — you can still submit and we'll scope it with you.

Primary goal

Target launch window

What's working / what's broken

Goals & KPIs

Payment setup

Signal projects are billed 50% at kickoff, 50% at handoff. Retainers are billed monthly in advance. Before fulfillment we'll set you up on ACH / US wire or Payoneer.

Preferred payment method

I understand payment setup (ACH wire or Payoneer) is required before fulfillment begins.

By submitting you agree to be contacted about this request. We typically respond within one business day with scope, pricing, and next steps.

Request received. ☑

Thanks — your scoping request is in. We'll review your brand and scope and follow up within one business day with pricing, timeline, and the onboarding link for ACH/Payoneer setup.

Lighthouse Strategy · Signal by Lighthouse